Check out my article (with the blindingly talented Steele Filipek) in next week's Multichannel News both online and in the print edition.The Next Wave of Branded Entertainment
"The fall of 2009 saw several new-media narratives that complemented and challenged the limits of traditional forms, television and film. Circle of 8, by Paramount Digital, Mountain Dew’s Green Label Studios, Blockbuster and MySpace; and Valemont, an MTV and Verizon Wireless co-production, are two prototypes in this wave of branded entertainment that attempt to determine how new models can be created to utilize different platforms and drive additional revenue streams while driving viewers along traditional platforms."
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